How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image

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Random House Publishing Group, Apr 29, 2008 - Business & Economics - 224 pages
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“The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.”
–Keith Ferrazzi, author of Never Eat Alone

In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.

Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?

Inside, you’ll learn how to

• leave a lasting impression with a simple introduction
• effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
• read nonverbal responses accurately–and shift negative ones immediately
• motivate your team under deadline
• interview fearlessly and flawlessly
• write the perfect pitch, résumè, cover letter, or e-mail
• deliver speeches that bring people to their feet
• transform a PowerPoint presentation into a powerful success

With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.


From the Hardcover edition.
 

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Contents

Tell Me a Story
5
Your Most Persuasive Words
11
Dear Diary
18
Its Easy to Make It Look HardWhats Hard Is to Make
24
CHAPTER
29
Every Villain Is the Hero of His Own Story 5
35
He ListenedShe Listened
42
Go up Dont come down
49
Whats the Once upon a time?
108
Come Out Come Out 14
114
CHAPTER SEVEN
115
Solvitor Ambulando 20
120
Mired in Minutiae
126
CHAPTER
132
Setting Up Your Slides 38
138
Polishing Your Proposal
160

SUMMING It
57
Ally or Observer?
63
Agree and
68
CHAPTE R F O
81
Now Its Your Turn
95
Your Black Book for Parties
173
Raising a Glass 85
185
Fight the Flab
198
Copyright

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About the author (2008)

Frances Cole Jones founded Cole Media Management in 1997. From the beginning, the company’s focus has been cultivating clients’ inherent strengths to develop the powerful communication skills that will enhance their professional and personal performance. The scope of her work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. She also provides presentation skills seminars and speechwriting for clients. She lives in New York City.


From the Hardcover edition.

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