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The Formula for Sales Letters
3 Writing the Opening
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advantage advertising answer Betsy Ross booklet Bugs Bunny bunnyall business letter Capon Capon Springs cent Chin-Chins Chinchilla complaint complete copy cost course customers dealers Dear dictated dollars Easter Seals easy enclosed card enclosed folder envelope fact farm feel follow-up letters form letter friendly friends give glad Here's Holiday Advertisers idea important impression inquiry jobbers keep kind of letter kiplinger letter formula letter writing look mean ment mind motive multigraphed opening paragraph Parkay Pecano Philadelphia Orchestra Philadelphia Textile piano possible postage product or service profit proposition prospect question reader reason receive request roof coating sales letter salesman sell sent sentence sincere Spinet successful sure talk tell Thank thing tion type of letter Vacuum Casting words