How to Write Knockout Proposals: What You Must Know (and Say) to Win Funding Every Time

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Emerson & Church, Publishers, 2004 - Business & Economics - 124 pages
If you've ever wondered why you were denied funding for an obviously worthy project, How to Write Knockout Proposals just may have the answer.In all likelihood, your proposal was the culprit.With information all around us today -- both online and in print -- virtually anyone can identify the right prospects, whether they're corporations, foundations, or even individuals. That's the easy part.But few people, as Joseph Barbato says in the first chapter of his new book, can write a ?Knockout? proposal, "a document of such force it nearly catapults the funder down the hall."A proposal writer himself for 30 years, Barbato hopes to change that.Even if you don't have the skills to compose a riveting proposal ? in other words, even if you're not blessed with the talents of Philip Roth, Toni Morrison, or John Updike - you can dramatically improve your proposal and make it more appealing than the overwhelming majority of those currently submitted.The key is to heed Barbato's tips and suggestions on everything from naming your proposal, to helping the funder ?get it?, to emphasizing the right benefits, to focusing on the most arresting data, to guarding against a range of red flags. Barbato's engaging style goes down like icewater in August. He is brief, snappy, and always fresh. The entire book, with its 51 two-page chapters, can be read in one sitting.But don't be fooled by its brevity.As Joel Orosz, the Kellogg Foundation's former program director, says in the Foreword: "As someone who has sat on both sides of the funding desk, I can attest that How to Write Knockout Proposals provides advice that will help you in the real world, with real funders."
 

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Contents

FOREWORD
13
PREFACE
15
Ready to Go
17
Needing Money Isnt Enough
19
All or Nothing at All
21
One Size Never Fits All
23
Whet the Appetite
25
Avoid PointyHeaded Prose
27
Come Out Blazing
71
Repeat the Sounding Joy
73
Getting Unstuck
75
Now the Work Starts
77
Take Time
79
Getting Stronger Everyday
81
Skimming the Cream
83
The Only Goal There Is
85

What Funders Want
29
Where the Devil Lurks
31
When Your Proposal Arrives
33
Your Ability to Deliver
35
Know Your Strengths
37
Watch Your Attitude
39
Never Forget Your Backup
41
Watch for Red Flags
43
Helping the Funder Get It
45
You Must Know Everything
47
Do a Down and Dirty
49
Listen
51
Get Good Information
53
Make Them Talk in Plain English
55
Enough is Enough
57
Immerse Yourself
59
Maps Help
61
Okay Heres a Template
63
Just Get it Down
65
The ThrowAway Draft
67
The Cheat Sheet
69
Write it Right
87
Tell a Story
89
Emphasize Benefits
91
Avoid Soppiness
93
Becoming a Better Writer
95
Hire Help
97
Heighten Reality
99
Let It Flow
101
Little Things Mean a Lot
103
Good Circulation
105
Handling Corrections and Comments
107
Neatness Counts
109
Dont Blow Your Cover
111
Tempt with Titles
113
Err on the Side of Good Taste
115
Give it Lasting Appeal
117
Ways to Say Thank You
119
Check It Out
121
The Last Word
123
Copyright

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