How to Write Sales Letters That Sell
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Money squandered by the lazy
Why some letters fail while others succeed
Who is your competitor?
Compare what you offer carefully
Have you forgotten anything?
The customers point of view
Ten ways to learn about prospects
Fine writing or persuasive offer?
The right approach
Personalized or not?
What should I ask people to do?
The easiest source of new business
Other editions - View all
advertising already American Express Card approach bank believe benefits British Telecom brochure Cardmembers Cavallo cent chapter cheque client cost customers David Ogilvy Dear direct mail direct marketing D║ y║u Drayton Bird enclosed enquired envelope example fact feel Firstdirect Franklin Mint Gary Halbert give going Gold Card idea important Inmac interest keep look manager mind never offer Omaha Steaks opening order form person persuade possible product or service prospect question reader reason receive relevant reply response Royal Viking Line sales letters salesman Save the Children sell sent simply someone sort steaks successful Sunday Pants sure talking telephone tell there's things thought trying Wall Street Journal words writing written wrote