How to Write Successful Fundraising Letters

Front Cover
John Wiley & Sons, Dec 23, 2010 - Business & Economics - 336 pages
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

  • Gain insight into current trends in the field with updated cases, samples, and examples
  • Access more content for small to medium NPOs with limited budgets and resources
  • Learn the latest technology with new sections on typography and lay out
 

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Contents

IV
7
VI
9
VII
19
VIII
33
IX
39
X
45
XI
67
XIII
69
XXV
207
XXVI
213
XXVII
223
XXVIII
231
XXX
233
XXXI
259
XXXIII
261
XXXIV
271

XIV
83
XV
93
XVI
113
XVII
123
XIX
125
XX
139
XXI
165
XXII
175
XXIII
189
XXIV
199
XXXV
273
XXXVI
277
XXXVII
281
XXXVIII
283
XXXIX
287
XL
295
XLI
301
XLII
309
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About the author (2010)

Mal Warwick, consultant, author, and public speaker, is the founder of Mal Warwick Associates and three related companies that provide a wide range of fundraising and marketing services to nonprofitclients throughout North America. Warwick has written or edited 18 books including Revolution in the Mailbox, The Five Strategiesfor Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world and chairs the Global Resource Alliance, which promotes civil society worldwide. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.

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