How to Write Successful Fundraising Letters

Front Cover
John Wiley & Sons, Mar 11, 2008 - Business & Economics - 325 pages
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

  • Gain insight into current trends in the field with updated cases, samples, and examples
  • Access more content for small to medium NPOs with limited budgets and resources
  • Learn the latest technology with new sections on typography and lay out
 

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Contents

Introduction Why You Should Read This Book
1
Part One Motivating Your Audience
7
Part Two The Letter Writers Plan of Action
67
Part Three Customizing Your Appeal
123
Part Four Using EMail and the Internet
231
Part Five The Letter Writers Toolbox
259
Index
301
How to Use the CD
309
Copyright

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About the author (2008)

Mal Warwick, consultant, author, and public speaker, is the founder of Mal Warwick Associates and three related companies that provide a wide range of fundraising and marketing services to nonprofitclients throughout North America. Warwick has written or edited 18 books including Revolution in the Mailbox, The Five Strategiesfor Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world and chairs the Global Resource Alliance, which promotes civil society worldwide. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.

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