How to Write a Business Plan

Front Cover
Shows how to write a sound business plan, including strategies for: evaluating the profitability of a business idea; estimating operating expenses... finding potential sources of financing; and presenting a plan to lenders.- BusinessLIFE - a thorough self-help book that will lead you through the process. Examples and worksheets will help you present a convincing financial opportunity to banks and investors in a format they understand.-Home Office Computing - Anyone who starts or operates a small business without a business plan takes a needless risk of either failure or no growth. Here's an easy-to-follow book that takes the reader step-by-step to get the budding entrepreneur off to a successful business start-up. San Francisco Examiner - An essential book to help entrepreneurs - Dallas Morning News

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User Review  - bsiemens -

A technical writing instructor recommended this book for developing my own business plan or writing one for a client. I browsed this resource to assess its usefulness for future opportunities. It ... Read full review

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User Review  - davincidad -

This is a really good guide for assembling a business plan. It takes you step by step through the entire process with many examples without getting too bogged down in technical terms and legal mumbo-jumbo. Read full review

About the author (2007)

Mike McKeever has a B.A. in Economics from Whittier College, a Master's in Economics from the prestigious London School of Economics and has done post-graduate work in financial analysis at the USC Business School. He has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Mr. McKeever lives in San Francisco, California.

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