How to Write a Business Plan

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Kogan Page Publishers, Jan 3, 2010 - Business & Economics - 184 pages
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Anyone involved in business will, at some point, have to prepare a business plan - whether it is to raise finance, sell a business or develop a specific project. They are very unlikely to support something that is scrappy, untidy and badly written. Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
 

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According to Antarctic explorer Roald Amundsen, “Adventure is just bad planning.” Adventure is certainly not a priority in business. To avoid it, all firms need a well-conceived, properly organized and expertly written business plan. A good business plan can help your business accomplish vital objectives, such as securing the financial backing you need to take your company to the next level or getting top dollar if you decide to sell the firm. Brian Finch, a seasoned business professional, has assembled a basic, practical – though list-heavy – book on how to write a concrete business plan to achieve maximum impact. Although he rightly remarks that “there is bound to be some repetition in your business plan, just as there is in this book,” getAbstract finds that rookie entrepreneurs will benefit from his savvy advice.
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https://www.getabstract.com/summary/13329/how-to-write-a-business-plan.html
 

Contents

Introduction
1
1 The structure of the plan
17
2 Summary
23
3 The business background
27
4 The market
33
5 Operations
47
6 Management
55
7 The proposal
67
9 Financial information
89
10 Risks
109
11 Legal issues and confidentiality
113
12 Selling your business
117
13 Improve performance with a business plan
123
Appendix 1
159
Appendix 2
161
Glossary
165

8 The forecast
75

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