How to Write a Business Plan

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Kogan Page Publishers, Mar 3, 2013 - Business & Economics - 192 pages
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Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision.
Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you'll need to get it right first time.

 

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Contents

Introduction
1
1 The structure of the plan
16
2 Summary
21
3 The business background
26
4 The market
32
5 Operations
47
6 Management
55
7 The proposal
69
10 Risks
110
11 Legal issues and confidentiality
113
12 Selling your business
117
13 Improve performance with a business plan
123
14 Using business plans for bidding
157
Appendix 1
161
Appendix 2
163
Appendix 3
166

8 The forecast
77
9 Financial information
90
Glossary
171
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About the author (2013)

Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page.

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