How to Write a Good Advertisement |
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Common terms and phrases
201 advertisers actual sales advan advance adver advertisement selling advertisements filled advertising agency advertising problems Alibi for Poor appeal copy asking for action based-on-experience basic fun better bid for action boarding house chapter Pointer check-list on pages checkable results clients clincher copy close copy appeals copy-testing cost per inquiry Cumulative Effect damentals depend upon Cumulative desires dieticians dramatic duced example experience factor of compensation final five basic pointers five headlines form of asking gain going GRASP This Advantage illustration immediate action inertia interesting key number magazine ment million dollars worth newspaper pay a profit positions Present Your Facts price of product proof material pull purchase reader reasons record cards retail sales figures sales talk saving SCHWAB second form selling job Show people—in words Sixth Prune space specific stress appeals successful tage tell things tisement tween users vertisement writing
Bibliographic information
| Title | How to Write a Good Advertisement |
| Author | Victor O. Schwab |
| Publisher | Schwab and Beaty, Incorporated, 1942 |
| Original from | the University of Wisconsin - Madison |
| Digitized | Jul 10, 2009 |
| Length | 75 pages |
| Export Citation | BiBTeX EndNote RefMan |