How to Write a Good Advertisement |
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User Review - antiquary - LibraryThingOne of my most favorite series of spy stories about Tommy Hambledon, a very sensible middle-aged spy about as unlike Bond as could be imagined but equally effective. This one begins with the theft of airplane plans in postwar Germany (still divided into occupation zones). Read full review
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How To Write A Good Advertisement: A Short Course In Copywriting Victor O. Schwab Limited preview - 2016 |
Common terms and phrases
accomplish actual advance advantages adver advertising appeals Ask For Action attention attitude basic become believe better bring carry chapter claims clients close comes common contains copy cost couponed course covers Cumulative daily Date dealer dependable desires difference direct easy Effect emotional EVIDENCE example experience factor facts feel figures final five gain Give given going headline hold Horse human illustration increase indicated inquiries interesting kind layout lives look lose magazine material ment naturally never newspaper offer Pointer positions possible present profit promise proof prove Prune publication pull purchase reader reasons record cards represent rest saving selling served SHAMPOO Show simple space specific story stresses successful talk tell things Three tisement vertisement worth writing
Bibliographic information
| Title | How to Write a Good Advertisement |
| Author | Victor O. Schwab |
| Publisher | Schwab and Beaty, Incorporated, 1942 |
| Original from | the University of Wisconsin - Madison |
| Digitized | Jul 10, 2009 |
| Length | 75 pages |
| Export Citation | BiBTeX EndNote RefMan |