How to Write a Good Advertisement |
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How To Write A Good Advertisement: A Short Course In Copywriting Victor O. Schwab Limited preview - 2016 |
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accomplish actual advance advantages adver advertising appeals Ask For Action attention attitude basic become believe better booklet bring carry chapter claims clients close comes contains copy cost couponed course covers daily Date dealer dependable desires difference direct easier easy Effect emotional EVIDENCE example experience factor facts feel figures final five gain Give given going headline hold Horse human illustration increase indicated inquiries interest kind layout lives look lose magazine material naturally never newspaper offer Pointer positions possible present profit promise proof prove Prune publication pull purchase reader reason record cards represent rest saving selling served SHAMPOO Show simple space specific story stresses successful talk tell things Three tisement vertisement worth writing
Bibliographic information
| Title | How to Write a Good Advertisement |
| Author | Victor O. Schwab |
| Publisher | Schwab and Beaty, Incorporated, 1942 |
| Original from | the University of Wisconsin - Madison |
| Digitized | Jul 10, 2009 |
| Length | 75 pages |
| Export Citation | BiBTeX EndNote RefMan |