How to ask survey questions
This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a survey's cultural, psychological, economic, and political context; how to ask questions about knowledge, attitudes, and behaviors; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal, and numerical measurement.
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Keep Questions Closed or Open Them Up?
Choices and Measurement
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