How to ask survey questions

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Sage Publications, 1995 - Language Arts & Disciplines - 105 pages
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This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a survey's cultural, psychological, economic, and political context; how to ask questions about knowledge, attitudes, and behaviors; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal, and numerical measurement.

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Contents

Keep Questions Closed or Open Them Up?
31
Choices and Measurement
35
Exercises
91
Copyright

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