How to Ask Survey Questions

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SAGE Publications, Aug 3, 1995 - Social Science - 120 pages
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This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a survey's cultural, psychological, economic, and political context; how to ask questions about knowledge, attitudes, and behaviors; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal, and numerical measurement.

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Contents

Checklist for Deciding the Surveys Context
6
Guidelines for Asking Survey Questions
18
Keep Questions Closed or Open Them Up?
31
Copyright

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About the author (1995)

Arlene Fink (PhD) is a professor of medicine and public health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research, conducting research literature reviews, and the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’Institut de Promotion de la Prévention Secondaire en Addictologie in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of over 135 peer-reviewed articles and 15 textbooks.

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