How to be a Graphic Designer Without Losing Your Soul

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Princeton Architectural Press, Sep 22, 2005 - Architecture - 160 pages
5 Reviews
Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers.

How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.

The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.


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User Review  - vjacobo -

I love this book. It tells me a lot about the business of g.d. and love the way stefan told us his experiences in this creative field... I would definitely recommend this book for those who love gd and want to know more about running their own GD Studio... Read full review

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Thanks to his years of experience, Shaughnessy delivers a worthwhile read for beginning to advanced designers by covering everything from the basics such as letterheads and resumes to advanced issues like running your own business. As a class text, "How to be..." will introduce students to the common and everyday products and communication that designers deliver, making the invisible become visible. The writing is accessible and not overly-heady, but the content covers serious topics revolving around finding work, keeping work, and delivering value in your work. 


p 1727
Chapter 2p 3043
awardwinning stuff A list of employment options Work in a studio or work inhouse for
Chapter 3p 4753
Chapter 4p 5869
Chapter 5p 7383
Chapter 6p 8897
Chapter8p 119129
p 134147
p 148151
Designers Cultural awareness

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About the author (2005)

Adrian Shaughnessy was co-founder of the leading London-based design company Intro and was the company's creative director for 15 years before leaving in 2003 to pursue a career as a design writer. He writes regularly for Print magazine and for UK design m

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