How to be a Graphic Designer Without Losing Your Soul

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Princeton Architectural Press, Sep 22, 2005 - Architecture - 160 pages
8 Reviews
Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers.

How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.

The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

 

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User Review  - stephl25 - Overstock.com

How to be a Graphic Designer without losing your soul was a great purchase.The postage was efficient and it was packaged very well.I will recommend anyone wanting to purchase this book to buy from ... Read full review

LibraryThing Review

User Review  - seeminglee - LibraryThing

This is a fantastic book on how to be a graphic designer in the competitive market. If you reverse its point, it also helps a lot in understanding how to interview designers when piles of portfolios and resumes arrive at your desk. Read full review

Contents

Contents
8
p 1727
24
Chapter 2p 3043
32
awardwinning stuff A list of employment options Work in a studio or work inhouse for
41
Chapter 3p 4753
48
Chapter 4p 5869
60
Chapter 5p 7383
74
Chapter 6p 8897
90
Contents
104
Chapter8p 119129
120
p 134147
136
p 148151
150
Designers Cultural awareness
158
Copyright

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About the author (2005)

Adrian Shaughnessy was co-founder of the leading London-based design company Intro and was the company's creative director for 15 years before leaving in 2003 to pursue a career as a design writer. He writes regularly for Print magazine and for UK design m

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