How to be a Successful Entrepreneur: Spot the Opportunity, Take a Risk and Build a Brilliant Business

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Kogan Page Publishers, Jun 3, 2009 - Business & Economics - 176 pages

How to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as:

How do I recognise a good opportunity?

When should I take a risk?

When should I cut my losses?

When is the best time to sell a thriving business?

How do I know what's best for me?

Full of fascinating real-life examples, referring to topics such as the failure of Barings bank and the success of Dyson, Dell computers and Patek Philippe, as well as business changing decisions made by companies such as Coca Cola, How to be a Successful Entrepreneur is an essential read for anyone who wants their business to be on a solid footing.


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1 Entrepreneurial Genius deciding on an idea for business
2 Deciding toGive It a Go how not to do it
3 Optimal Solutions how to choose between alternatives
4 Decisions about Future Investments the sunk costs trap
5 Black Swans decision making under stress
6 From Good to Great crucial decisions
7 Leading the Dream Team group decisions
8 Get Lucky taking risky decisions
9 Be What You Can Be decisionless decisions and the psychology of success
10 Decisions about Runaway Projects The escalation trap
11 Negotiated Decisions

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About the author (2009)

Helga Drummond was previously a professor of Decision Sciences at the University of Liverpool where she now teaches 'Decision Making for Entrepreneurs' to MBA students. She is the author of numerous publications.

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