How to be a Successful Entrepreneur: Spot the Opportunity, Take a Risk and Build a Brilliant Business

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Kogan Page Publishers, Jun 3, 2009 - Business & Economics - 176 pages
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How to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as: How do I recognise a good opportunity? When should I take a risk? When should I cut my losses? When is the best time to sell a thriving business? How do I know what's best for me? Full of fascinating real-life examples, referring to topics such as the failure of Barings bank and the success of Dyson, Dell computers and Patek Philippe, as well as business changing decisions made by companies such as Coca Cola, How to be a Successful Entrepreneur is an essential read for anyone who wants their business to be on a solid footing.
 

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Contents

Introduction
1
1 Entrepreneurial Genius deciding on an idea for business
5
2 Deciding toGive It a Go how not to do it
19
3 Optimal Solutions how to choose between alternatives
33
4 Decisions about Future Investments the sunk costs trap
47
5 Black Swans decision making under stress
59
6 From Good to Great crucial decisions
77
7 Leading the Dream Team group decisions
83
8 Get Lucky taking risky decisions
93
9 Be What You Can Be decisionless decisions and the psychology of success
105
10 Decisions about Runaway Projects The escalation trap
117
11 Negotiated Decisions
133
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About the author (2009)

Helga Drummond was previously a professor of Decision Sciences at the University of Liverpool where she now teaches 'Decision Making for Entrepreneurs' to MBA students. She is the author of numerous publications.

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