How to Choose a Winning Title: A Guide for Writers, Editors, and Publishers

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Oryx, 1989 - Language Arts & Disciplines - 176 pages
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All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title. This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sci-tech, business, cookbooks, and engineering to reference and college publications.

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Contents

Fiction and General Nonfiction
1
Business and Professional Books
16
Scholarly Books
26
Copyright

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About the author (1989)

NAT G. BODIAN is an independent consultant.

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