How to Design Logos, Symbols and Icons
This is a different kind of logo book for designers - instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. The book is especially valuable in that it expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Designers include top corporate identity firms such as Massimo Vignelli Design and Chermayeff & Geismar.
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Foreword by Earl Powell
The Art of the Mark
of Iogos Symbols and Icons
3 other sections not shown
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abstract advertisements Angeles World Airports application Audi Audi's audience Banco Bradesco Bank of America brand Briefing brochures Carbone Smolan Associates Carnegie Mellon University Chermayeff & Geismar client communication concept corporate design corporate identity create creativity customers design process took Detroit Edison developed Dorothy Chandler Pavilion dynamic e-business Edmunds.com elements Enterprise IG Equity Marketing Erik Spiekermann explorations Expo eye/ear final logo flexible font four airports frog frog's frogdesign global graphic button Greg Thomas Group Hollywood Bowl idea identify Ieft included initial interactive Internet Ios Angeles Philharmonic letterforms logo design logotype look Malcolm Grear Designers MetaDesign needed Netscape orchestra parent mark phase playful mark positioning Qwer Raymond Pirouz represent Selbert Perkins Design shape Siegel & Gale sketches Solution The final stationery strategy subsidiaries Swinehart Symbols and Icons Texas Instruments tion trademark Two-Iane two-lane media typefaces users visual Warner