How To Design Logos Symbols And Icons
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
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Foreword by Earl Powell
Symbols and Icons
of Logos Symbols and Icons
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abstract advertisements Alexander Isley Angeles Philharmonic Angeles World Airports application Audi Audi's audience Banco Bradesco Bank of America brand Briefing brochures California The Project client color communication concept corporate design corporate identity create creativity customers Detroit Edison developed Dorothy Chandler Pavilion dynamic e-business Edmunds.com elements Enterprise IG Equity Marketing Inc explorations Expo final logo flexible four airports frog frog's frogdesign global graphic button Greg Thomas Hollywood Bowl icon idea initial interactive Internet Landor Associates Leonhardt Group letterforms logo design logotype look Los Angeles Philharmonic Malcolm Grear Designers MetaDesign needed Netcenter Netscape º º º orchestra parent mark phase Pittsburgh Children's Museum playful mark positioning Presbyterian Raymond Pirouz represent shape Siegel & Gale Solution The final strategy subsidiaries symbol Texas Instruments tion trademark Two-Lane Media users visual Warner York The Project