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Developing the design concept 50
The practicalities 82
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abacus abstract logos adopt advertising aesthetic appear applications approach appropriate artwork association attractive beachfront property brand name British Airports Authority British Airways client Coca-Cola color company's competitive Computer Graphics concept consumers corporate identity corporate name design a logo design brief DESIGN DESIGN design solution designer of trademarks detailed develop distinctive effect elements example explored graphic device Hewlett-Packard idea illustrations initial layout Left letterhead letters lines logo design logo style look major manufacturer market research marks and logos Minale Tattersfield name-only logo National Westminster Bank notepaper old logo packaging pany paper particular perhaps Perkins possible printer printing problem product or service quantitative market research range registered Right rules screen shape skills soft drink somehow stylized sumer supplier symbol techniques tion Torq Computer Systems trademark or logo trademarks and logos Transax typeface typestyle typographers up-date visual words