What people are saying - Write a review
We haven't found any reviews in the usual places.
What are trademarks and logos? 6
Developing the design brief 38
4 other sections not shown
Other editions - View all
abacus abstract logos adopt advertising aesthetic appear applications approach association attractive basic beachfront property brand name British Airways clearly client Coca-Cola color company's competitive concept consumers corporate identity corporate name design a logo design brief design solution designer of trademarks detailed develop distinctive effect elements example expensive explore graphic device Hewlett-Packard idea illustrations initial intellectual property Landor Associates layout Left letterhead letters lines logo design logo style look major manufacturer market research marks and logos name-only logo National Westminster Bank nght notepaper old logo packaging pantone pany paper particular perhaps possible printer printing problem product or service quantitative market research range registered Right Rolls Royce rules screen shape skills soft drink somehow sumer supplier symbol techniques tion Torq Computer Systems trademark or logo trademarks and logos Transax typeface typographers up-date visual Wolff Olins words