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The Effects of Legal Advertising
An Overview of the Marketing Concept
Managing Your Marketing Program
14 other sections not shown
achieve activity advertising agency Agency A Agency attitudes attorney audience basic Bates broadcast budget Cawley & Schmidt chapter CLINICS OF CAWLEY commercial competitive concept consultation Consumer Behavior copy cost Court creative strategy decision demographic develop effective evaluation Exhibit firm members firm's goals guidelines headline income individual innovations involved Jerome McCarthy law firm lawyers legal advertising Legal Clinic legal services magazines Managing by Objectives Market Position Review marketing mix marketing plan marketing program media plan meet newspaper offer opinion leadership opportunities partners percent performance practice present problems professional profit prospective clients public relations radio reach and frequency Reprinted with permission responsible routine services selection selling social class Source specific spending storyboard sumer tape target consumer target market target prospects Ted Bates television tion tive