How to pick the right small business opportunity: the key to success in your own business

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McGraw-Hill, 1977 - Business & Economics - 239 pages
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Contents

Introduction
1
What Do You Want from a Business of Your Own?
15
Assessing the Capabilities You Bring to a Business
25
Motivation Is the Key Ingredient
35
Developing a List of Possible Business Types
41
Selecting Your Type of Business
47
Analyzing Your Selection by Getting the Facts
63
Are Your Ready to Make a Commitment?
83
Selecting a Franchise Opportunity
137
Selecting an Ongoing Business
157
Analyzing a StartUp Opportunity
177
Getting Out and Talking to People
191
Some Helpful Hints on Getting Started
197
A Word to Your Spouse
217
Basic Keys to Success
223
Appendix
233

How the Giant Corporations Do It
93
How You Can Utilize Business Analysis
111
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