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How Television Commercials Began
The FullService Agency
Preparing the Idea
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action actors advertising agency agency producer agency review Angelo Antonucci animation answer print approval Ariens art director artists broadcast called camera cameraman campaign casting Chicago cial client close-up color commer commercial production crew dialogue direct discuss drawing duction edit editor effects electronic elements equipment ESTIMATED ACTUAL expensive final footage frame graphic Hollywood idea interlock involved Ken Nordine Leo Burnett lighting LINE live commercials live-action look magnetic magnetic tape Maytag ment mercial minor mode Moviola music track negative on-camera optical person photography picture preproduction production company production costs production houses props recording Rental Rice Krispies rotoscope rough-cut sample reel scene screen selling Set Construction shooting day shot sion sound soundtrack specification sheet storyboard studio Sub Total sync talent tape Teacher-Welfare Worker technique television commercial things tion usually videotape visual words York