How to produce creative publications: traditional techniques & computer applications

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NTC Business Books, 1991 - Computers - 438 pages
This is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. The authors show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and in parallel--you'll learn how to get the most out of your desk-top computer.

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About the author (1991)

Dr. William Ryan is an associate professor in the School of Journalism and Communication at the University of Oregon. Ryan has worked in newspaper, magazine, identity, advertising and cooperate design and has designed for clients such as National Public Radio, Apple Computer and Hinman Vineyards. Ryan holds a doctorate degree in Media Systems and has received Mellon, Kellogg and Fulbright fellowships.

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