How to shoot from the hip without getting shot in the foot: making smart strategic choices every day
Wiley, 1990 - Business & Economics - 263 pages
Designed for busy managers, executives, and entrepreneurs, this book achieves what none other can--with witty yet challenging scenarios with titles like "A Pizza the Action" and "Sweet Victory", it offers a fun, quick, and easy way to test and develop decision-making skills.
What people are saying - Write a review
We haven't found any reviews in the usual places.
action advertising areas Black Monday breakthrough buyers capacity expansion capital cash certainly chain changes chips chocolate chromium company's competitive competitors computers costs customers cutting decision demand desalinator develop differentiation dominant variables dustry economies of scale enter equipment expand firm firm's floppy disk fragmented industry frozen yogurt global go into production growing growth helmet important improve increase investment large number look low-cost leader low-cost leadership major managed manufacturing market share mature industry Megabyte microwave ovens motorcycle helmet move narrow market negotiating niche operations optical computers option overcapacity phase points position possible potential Preemptive probably problems product differentiation product line Purchase reduce relatively retaliation reward risk rival Scenario Score Running Score sector segment sell sitcoms Solutions strategic group substantial success suppliers supply sure take advantage tion vertical integration videocassette recorders