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HOW TO START A MAlL ORDER BUSINESS WlTH
MAGAZINE AND NEWSPAPER ADVERTlSlNG
House Beautiful Mail Order Section
24 other sections not shown
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Addressograph advertising agency advertising rates appeal areas body copy booklets bulk mail catalog chapter color cost cylinder designed direct mail promotion drop-ship economical effective established mail order halftone headline House Beautiful illustration important keying system kinds of products layout letterpress list brokers mail order advertising mail order business mail order companies mail order media mail order operator mail order products mailer mailing envelopes mailing lists mailing pieces manufacturers material Mimeograph Machine Multigraph newspapers offer offset offset printing order form orders or inquiries ordinarily packaging paper photograph post office printer printer's type printing plates printing press profitably by mail prospects publications radio readers reply envelope returns sales copy sales letter sales literature selecting selecting magazines selling method selling price sheet sold profitably soliciting inquiries Soliciting Orders space spirit duplicator substantial successfully by mail tion type and cuts type faces