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Stars in Your Eyes?
So You Need a Bright ldea
Picturing Your Small Business as a Marketing System
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achieve advantages advertising analysis assets bank basic Baskin-Robbins behavior break-even buyer capital cash flow chapter Clear Writing clients competence competition consumer corporation cost deal develop employees entrepreneur equipment estimate example expenses experience fees Figure firm franchisor give going growth high n hiring idea important improve income income statement inventory investment kind l'll l've loan management by objectives manufacturing market segment marketing myopia month ness offer operation outlets owner partners partnership percent performance personnel planning plant potential customers proactive management problems procedures product or service profit proposed business purchasing ratio relationship requirements retail sales promotion service business skill small business Small Business Administration sole proprietorship specific successful suggestions sumers suppliers supply tion value engineering venture waterbed WORKSHEET