How to Write a Business Plan

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Nolo Press, 1992 - Business planning - 272 pages
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Starting or expanding a business can be a scary prospect. Luckily, a well thought out business plan can help ensure success. Author, teacher and financial manager Mike McKeever shows how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He takes readers through making realistic financial projections, developing effective marketing strategies and refining overall business goals.

Includes fill-in-the blank financial forms, sample business plans and a streamlined method for writing a business plan in one day.

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Do Your Really Want to Own a Business?
Chapter 2
Choosing the Right Business

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About the author (1992)

Mike McKeever has a B.A. in Economics from Whittier College, a Master's in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Currently, Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.

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