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The RC Writing Formula
Directions and Recipes
Publicity Stories and Product Releases
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accurate than word advertising ANALYZE ORGANIZE DRAMATIZE appeal artist audience baking baking powder better biscuits booklet cake caption casserole character count characters per inch cheese Chicago color cook book cookies demonstration dishes ECONOMICS MATERIAL editor eggs elite typing example film flour give home economics home economist homemakers idea inch is uniform ingredients interest Iowa Iowa State College keep kitchen layout length of copy lines look magazine margarine meat milk minute motion picture newspaper nomics number of characters oven paragraph person photographs planning problems publicity radio readers recipe release salad screw band script sentences sirup space step story style sugar sure tablespoons talk teaspoon tell theme things tion Union Stock Yards VISUALIZE ANALYZE ORGANIZE woman women writing written York York American