How to write for the world of work

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Holt, Rinehart, and Winston, 1990 - Business & Economics - 479 pages
Incorporates up-to-date research and communication practices and many other developments in the work place. The long anticipated revision reflects the increased diversification and professionalism of the workforce, the globalization of the workplace, and the expansion of computers and electronic media that have influenced all aspects of communication.

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Contents

Analyzing Your Audience
5
Sales Letters
9
Scientific Argument
21
Copyright

61 other sections not shown

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About the author (1990)

Dr. Thomas E. Pearsall, professor emeritus and former head of the Department of Rhetoric at the University of Minnesota, is author of a number of college textbooks. He has served as president of the Association of Teachers of Technical Writing and is the founder and first president of the Council for Programs in Technical and Scientific Communication. Dr. Pearsall is a fellow of both the Society of Technical Communication and the Association of Teachers of Technical Writing. He is listed in Who's Who in America and the Who's Who is the World.

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