How We Know What Isn't So

Front Cover
Free Press, Mar 5, 1993 - Psychology - 224 pages
1 Review
Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life.

When can we trust what we believe—that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"—and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.

From inside the book

What people are saying - Write a review

HOW WE KNOW WHAT ISN'T SO: The Fallibility of Human Reasoning in Everyday Life

User Review  - Jane Doe - Kirkus

The subtexts of this first-class critique of human (non)reason are that we all tell ourselves lies (at least some of the time)...that if you want to believe it's true, it is (faith healing, ESP ... Read full review

Why do people get it wrong so often?

User Review  - Mark in A2 - Borders

People come to conclusions and develop beliefs that are wrong, even when they think they are being completely rational, thus the title "How We Know What Isn't So". This book is a interesting and ... Read full review



5 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (1993)

Thomas Gilovich is a professor of psychology at Cornell University and author of The Wisest One in the Room, How We Know What Isn’t So, Why Smart People Make Big Money Mistakes, and Social Psychology. He lives in Ithaca, New York.

Bibliographic information