Hypnotic Writing: How to Seduce and Persuade Customers with Only Your WordsDiscover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion |
Contents
| 1 | |
| 6 | |
| 8 | |
| 10 | |
A Beginning | 12 |
Agatha Christie Proves Hypnotic Writing Exists | 15 |
My Secret to Hypnotic Writing | 18 |
You Cant Even Bribe Me to Read a Lousy Letter | 22 |
22 | 91 |
24 | 99 |
How to Make Your Writing Walk Talk and Breathe | 107 |
A Writing Lesson from the Worlds Greatest Hypnotist | 113 |
30 | 121 |
31 | 127 |
32 | 133 |
34 | 139 |
What Is Hypnotic Writing? | 26 |
A Case Study | 31 |
The Great Intimacy Secret | 38 |
Whats More Important than Copy? | 40 |
Hypnotic Writing Controlled Study | 44 |
How I Learned the Secret of Hypnotic Writing | 53 |
What Is Hypnosis? | 58 |
Two Ways to Cause Action | 60 |
What About Your Web Site? | 70 |
How Long Is Too Long? | 75 |
What Every Reader Wants to Know | 77 |
The Hypnotic Power of Repetition | 81 |
36 | 148 |
38 | 155 |
What Are My Secrets for Writing Hypnotic | 165 |
43 | 174 |
46 | 189 |
49 | 197 |
How to Change Perception | 203 |
52 | 215 |
The Seven Most Hypnotic Books of All Time | 219 |
Bibliography | 246 |
About Dr Joe Vitale | 261 |
Other editions - View all
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Joe Vitale Limited preview - 2006 |
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Joe Vitale Limited preview - 2010 |
Common terms and phrases
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