IBM Pilot Head Office (Cosham, Hampshire, 1970-71) and IBM Technical Park (Greenford, Middlesex, 1975-1980) – Architecture as Part of the Market Oriented Corporate Culture

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GRIN Verlag, Aug 24, 2007 - 40 pages
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Seminar paper from the year 2004 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,0, University of Paderborn (Faculty of Arts and Humanities), course: The Cultural Heritage: British Art, Architecture and Music from the 1970s, 4 entries in the bibliography, language: English, abstract: The aim of this term paper is to describe the IBM Pilot Head Office in Cosham, Hampshire, and the IBM Technical Park in Greenford, Middlesex, both built by Foster Associates, and to show how the architecture contributes to the corporate culture of the company by analysing the exterior relationship between buildings and environment and social and democratic aspects inside. The whole analysis refers to these buildings, and how they were built in the 1970s, without taking architectural changes after this decade into consideration. After a short introduction to Foster Associates and IBM and a description of the corporate culture concept, in the main part both buildings will be analysed, firstly from the exterior and secondly from the interior view. At the end of this work a conclusion will be drawn, stressing the important architectural aspects relating to the corporate culture of IBM.

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Page 1 - Aalto received many honours. He was a member of the Academy of Finland (Suomen Aketemia) and was its president from 1963 to 1968; he was a member of the Congrès Internationaux d'Architecture Moderne from 1928 to 1956.
Page 3 - The brief was to provide space for computers, offices, restaurants and a communications centre. Now, normally this would sprout a multitude of separate buildings, each, say, with connecting corridors. ln this instance, the solution was to put them all under one umbrella. ln this way the activities can flux and change over a period of time, and that is what has actually happened. Over a period of 10 years the building has been subject to constant change.
Page 11 - The social hierarchies may still be in place but they are less likely to be manifested in extremes of space standards.
Page 3 - ... available systems and propose their suitable arrangement on the site. lt was exactly the situation Foster had argued against in his factory systems studies and 'Manplan' articles of the year before. He raised his objections again. While agreeing that something fast and low-cost was required, Foster argued that any new building should also embrace very high architectural and environmental standards. As a building which, it was hoped, would attract existing London staff as well as new recruits,...
Page 1 - Wendy in 1967 and is now known as Foster and Partners. Since its...

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