IEG's complete guide to sponsorship: everything you need to know about sports, arts, event, entertainment, and cause marketing

Front Cover
IEG, Jan 1, 1999 - Business & Economics - 43 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Table of contents
18
How companies decide what to sponsor 15
Working with sponsorship agencies 33
Copyright

Common terms and phrases

Bibliographic information