I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man
If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:
- Black's is Photography
- Leon's - Don't Pay a Cent Event
- Zellers - Because ... the Lowest Price is the Law
- CIBC - Seeing Beyond
- Rexall - A Pharmacy First
These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.
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advertising agency Al Flood Alan Thicke Alex Alex’s Andy Giancamilli Art Eggleton Autism bank Big Five bank Black’s Is Photography Bob Black brand brother Bryan Black called cameras campaign Canada Canadian Cent Event CIBC CIBC account clients cost Cravit & Freedman created customers David didn’t Dylex everything executives fact friends furniture going Gwyn Holger Holger Kluge Ifyou Itzhak Perlman Karen Kain Kathy Katz Group knew launch learned Leon Leon’s looking Lowest Price marketing Marty Montreal Morris Saffer never Ontario Padulo Integrated Pay a Cent percent Pharmacy preemptive positioning statement president profit retail Rexall Rick Padulo right thing Saffer Cravit sell Shaun strategy success Suzy Shier talk tell There’s told Toronto unusual usual well-rehearsed spontaneity What’s Woolco Yves Zellers