I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

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Dundurn, Mar 26, 2012 - Business & Economics - 224 pages

An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head.

If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:

- Black’s is Photography

- Leon’s - Don’t Pay a Cent Event

- Zellers - Because ... the Lowest Price is the Law

- CIBC - Seeing Beyond

- Rexall - A Pharmacy First

These campaigns demonstrate in real time and real life how Rick’s Nine Commandments help create success.

 

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Contents

PROLOGUE
1
CHAPTER 1 MODEST BEGINNINGS
11
CHAPTER 2 WHATS A PADULO ?
25
CHAPTER 3 RICKS NINE COMMANDMENTS
45
CHAPTER 4 LEONSDONT PAY A CENT EVENT
73
CHAPTER 5 BLACKS IS PHOTOGRAPHY
85
CHAPTER 6 ZELERS BECAUSE THE LOWE ST PRICE I S THE LAW
101
CHAPTER 7 THE CIBC COUP SEEING BEYOND
109
CHAPTER 8 REXALL A PHARMACY FIRST
123
CHAPTER 9 GIVING BACK
139
CHAPTER 10 I LOVE RETAIL
163
CHAPTER 11 LESSONS LEARNED
173
CHAPTER 12 EVEN THE FUTURE AINT WHAT IT USED TO BE
181
INDEX
203
Copyright

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About the author (2012)

Rick Padulo of Padulo Integrated Inc. has led the advertising/marketing campaigns for the first-, second-, or third-largest retailer in almost every retail category in Canada and the United States. Padulo Integrated Inc., Toronto, has won many traditional advertising awards and was chosen one of the 50 best managed private companies in Canada. Rick has been selected both Entrepreneur of the Year and Marketer of the Year. He lives in Toronto.

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