I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy

Front Cover
Wiley, Jan 18, 2013 - Business & Economics - 240 pages
2 Reviews

A smart and witty take on strategy . . . an essential business topic

Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.

  • An open and visual book that defines the most over-used (and least understood) business term: strategy
  • Author is the co-founder of Insight Labs
  • Produced in a wry style, this book offers a witty, inventive take on a common business problem

At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

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LibraryThing Review

User Review  - aaf7 - LibraryThing

There were a number of pages with just one sentence. I thought the ideas in the book were solid, but the book could have been a lot smaller and in some ways it was more of an article than a book. Read full review

LibraryThing Review

User Review  - Rationalspin - LibraryThing

Querky style but essentially all the words you really needed to read. Read full review

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About the author (2013)

Howell J. Malham Jr. is cofounder and director of Insight Labs, a humanitarian foundation that convenes the smartest, most influential people to tackle the world's toughest problems. Most recently, he worked with NASA, Harvard Medical School, Starbucks, United States Holocaust Memorial Museum, and TED. He is a writer for some of the nation's leading newspapers and a former brand strategist.

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