I Want what She's Having: The Experience of Creating a Pleasurable Business
I want what she's having is a powerful business book to inspire, challenge and prove that it's not the size of the marketing budget, but what you do with it that counts. Naomi Simson, the creator of RedBalloon Days, the highly successful trans-Tasman experience gift company, openly shares what she has learned on leadership, marketing, creating unbreakable customer relationships and inspiring people. From her 20 years' experience in Apple, IBM, Ansett and KPMG, and then running her own show, Naomi reveals what gets people talking and why people buy. This book debunks the common business myth that marketing resides with marketers alone, revealing, through various case studies and firsthand accounts, that customers are the real marketers. In an honest and candid style, this business book will motivate and equip you to employ a few key steps and strategies which could transform the return on your marketing investment no matter what role you have within an organisation.
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