I'll Get Back to You: 156 Ways to Get People to Return Your Phone Calls

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Robert L. Shook, Eric Yaverbaum
McGraw-Hill, Jan 1, 1996 - Business & Economics - 190 pages
They may say, "I'll get back to you", but let's face it, they seldom do! In a world filled with answering machines, voice mail, and gatekeepers, it's difficult to get a phone call returned. It doesn't have to be that way. The authors have tapped the wisdom and resourcefulness of business leaders, super salespeople, and high-profile celebrities, including Walter Cronkite; Joan Rivers; Mary Kay Ash; and Hardwick Simmons, CEO of Prudential Securities. Discover what they and more than 100 other high achievers do to guarantee a returned phone call every time! Now you can finally generate callbacks from those hard-to-get-through-to people who are so discriminating about which calls they return. I'll Get Back to You will increase your productivity and make your life easier as it shows you how to get past secretaries, assistants, and others who keep you from reaching the boss; incorporate humor to get decision-makers on the phone; use technological gatekeepers such as faxes, answering machines, and E-mail to your advantage; create an irresistible sense of urgency that assures a quickly returned call; make an ally out of the most headstrong or unfriendly gatekeeper; and generate an air of importance that puts your call on the VIP's "must-return" list.

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Persistence Georgette Mosbacher
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About the author (1996)

Robert L. Shook has authored 48 books, including such best-selling books as The IBM Way, Hardball Selling, and the #1 New York Times bestseller Longaberger. He lives in Ohio.

Eric Yaverbaum is president of an award-winning New York City public relations firm whose clients include some of the worldbs best-known corporations and brands. He is the author of the bestselling books I'll Get Back To You and Public Relations Kit For Dummies. Yaverbaum lectures frequently to business and professional organizations worldwide and is a popular guest on radio and television programs. He has been written about in such publications as USA Today, Fortune, and the New York Times. He is a member of the Public Relations Society of America and the Young Presidentbs Organization (the leading organization for CEOs in the world), where he has served as chairman of the New York City chapter for the past two years.

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