First introduced in 1999, i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.
In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan's total population are using i- mode after not even 2 years of its existence.
i-mode Strategy authored by one of the main architects behind i-mode:
* Discusses the success story of i-mode to date
* Offers highly probable future projections for the technology
Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy
What people are saying - Write a review
We haven't found any reviews in the usual places.
History of imode
The imode Menu List
Other editions - View all
alliances attract basic benefit Bluetooth business model catalog color communications charges complex systems theory content providers convenience stores corporations customers database Dentsu Digital Mova display e-commerce e-mail e-Money electronic example expand facto standard fee-based services fees Figure format functions Gateway services handsets huge i-mode content i-mode phones i-mode service i-mode Strategy i-mode subscribers i-mode's industry interface Japan Japan Net Bank Japanese Java KPN Mobile Kyarappa launched i-mode Lawson Lawson store markup language messages million subscribers mobile banking mobile communications mobile phones nationwide NTT DoCoMo number of i-mode number of subscribers offer official menu official sites operating system overseas packet communications personal computers platform PlayStation portal possible programs regional companies revenues ringtone Ringtone melodies servers service providers Sony Computer Entertainment starting Sun Microsystems systems theory telecom telecommunications providers telephone users voluntary sites W-CDMA wired Internet wireless