Iconoclast: A Neuroscientist Reveals How to Think Differently

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Harvard Business Press, 2010 - Psychology - 250 pages
4 Reviews
No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.
 

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LibraryThing Review

User Review  - tintinintibet - LibraryThing

My takeaway: iconoclastic behavior is the result of three factors -- different perception, less fear, and more social intelligence. The appendix describes the variety of drugs (legal and not) that can help. Read full review

LibraryThing Review

User Review  - jasonli - LibraryThing

"Iconoclast" is a neuroscientists take on how iconoclastics create innovations. Dr. Berns uses both neuroscience and business/marketing case studies to explain his ideas. The book explains Berns' view ... Read full review

Contents

III
13
IV
35
V
59
VI
83
VII
107
VIII
129
IX
155
X
179
XI
201
XII
223
XIII
233
XIV
252
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About the author (2010)

Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime. He has been profiled frequently in the Wall Street Journal, New York Times, and other media.

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