IdeaSpotting: How to Find Your Next Great Idea

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F+W Media, Mar 29, 2006 - Business & Economics - 256 pages
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THE NEXT BIG IDEA IS OUT THERE - You just have to know how to spot it

Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box - then throw away the box for good. You'll be encouraged to:

  • Listen and observe
  • Step outside your daily routine
  • Explore through travel
  • Find ideas in nature
  • Break out of ruts
  • Learn from mistakes
  • Get past the surface
  • Connect existing ideas
Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream - and ultimately buy.

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About the author (2006)

Sam Harrison has over 20 years of diverse experience in creative communications, including advertising, public relations, direct marketing and product innovation. He is a former senior vice president with an S&P 500 firm. He's worked with clients and affiliates including Major League Baseball, Microsoft, American Express and more. Currently he is a consultant and instructor at Portfolio Center, a graduated studies program specializing in creative brand communications. He lives in Atlanta, Georgia.

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