Ideaship

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ReadHowYouWant.com, 2010 - Business & Economics - 124 pages
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Sequel to the bestselling How to Get Ideas (more than 40,000 copies sold) Introduces a revolutionary concept of leadership: a leader's most important tasks are to make employees believe that they are creative and make it fun to come to work Short, simple, and fun to read with dozens of proven, easy-to-implement techniques that will make employees more creative Innovative, original ideas are a company's most powerful competitive advantage. Nathan Mhyrvold, former chief technology officer at Microsoft, has said that a great employee is worth 1,000 times more than an average one simply because of his or her ideas. In Ideaship, the sequel to his bestselling book, How to Get Ideas, Jack Foster shifts from how individuals spark their new ideas to how to unleash the creative genius of an entire organization. To create an idea-prone workforce, Foster proposes a totally new concept of leadership: ''ideaship.'' Leaders shouldn't be spending their time obsessing over profits or sales or quality or service. Instead, they should devote most of their energies to making the office a place where creative ideas flow, where the workforce truly believes in its ability to brilliantly solve any problem put before it. Above all, where it's fun to work. With energy and humor, Foster draws on over thirty-five years as creative director of major advertising agencies-organizations whose only purpose is to constantly generate ideas-to offer dozens of fun, fast, often surprising nuggets of practical advice on how to create an environment where innovation and fresh thinking thrive. He reveals why you should only hire people you like, insist employees take vacations whether they want to or not, why efficiency is sometimes inefficient, and how sometimes you can accomplish more by playing the fool instead of the capital L ''Leader.'' Ideaship spells out proven ways to encourage creativity, simply and clearly and cogently, without a lot of charts and graphs and formulas and acronyms and statistics and fillers. It flips traditional leadership on its head and shows how simple acts of compassion, trust, and generosity of spirit, as well as some seemingly zany actions, can unleash unexpected, vital bursts of creativity.
 

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Contents

WHAT IS IDEASHIP?
1
HOW DO YOU BECOME AN IDEAIST? 1 YOU HELP PEOPLE THINK BETTER OF THEMSELVES
4
YOU HELP CREATE AN ENVIRONMENT THATS
11
SIXTEEN PERSONAL THINGS YOU CAN DO 1 FOLLOW THE GOLDEN RULE
16
CARE ABOUT THE PEOPLE YOU WORK WITH
19
REMEMBER THAT THEY WORK WITH YOU NOT FOR
22
MAKE SURE THEY LIKE
24
TAKE THE BLAME GIVE THE PRAISE AWAY
26
EIGHTEEN STRATEGIC THINGS YOU CAN DO 1 DONT ASK FOR ONE SOLUTIONASK FOR MANY
64
MAKE THEIR JOBS SEEM EASY
66
DONT REJECT IDEASASK FOR MORE
68
GIVE THEM MORE THAN ONE PROBLEM AT A TIME
70
ASK FOR MORE IDEAS SOONER
72
IF IT ISNT WORKING CHANGE
74
LET THEM SOLO
76
LET THEM DO IT THEIR
78

HIRE ONLY PEOPLE YOU LIKE
28
TRUST THEM
31
PRAISE THEIR EFFORTS
33
ALLOW THEM THE FREEDOM TO FAIL
37
HELP THEM ACHIEVE THEIR GOALS
39
NEVER LIE ABOUT ANYTHING IMPORTANT
41
SHOW SOME ENTHUSIASM
43
ASK THEM TO HELP
45
GET RID OF THE WORD
47
PLAY THE FOOL
49
HAVE FUN YOURSELF
50
SEVEN ORGANIZATIONAL THINGS YOU CAN DO 1 CUT DOWN ON APPROVALS
51
MAKE EVERYBODY AN OWNER
54
GIVE THEM WHAT THEY NEED
55
KEEP IT SMALL
57
TELL THEM EVERYTHING ABOUT THEIR COMPANY
59
SHUN RULES
61
PAY FOR THEIR EDUCATION
63
MAKE SURE THE PROBLEM IS THE PROBLEM
80
LET THEM SHINE
82
BE WARY OF FEAR
84
MAKE IT US VS THEM NOT US VS
86
SHARE WHAT EVERYBODY DOES
89
SHARE EXPERIENCES
90
SEARCH FOR WAYS TO CREATE
92
INSIST ON VACATIONS
94
LET THEM VACATION WHEN THEY WANT TO VACATION
95
FORGET ABOUT EFFICIENCY CARE ABOUT THE IDEA WHAT SHOULD YOU DO ABOUT THE ABOUT THE NEXT? 66 68 70 72 74 76 78 ...
96
NOTES
101
4 5 6 4 4
104
45
105
ILLUSTRATOR
107
Index
109
64
110
Copyright

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About the author (2010)

Jack Foster spent 35 years working in the creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He won dozens of advertising awards, including being named ?Creative Person of the Year? by the Los Angeles Creative Club.

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