Ideation: The Birth and Death of Ideas

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John Wiley & Sons, May 24, 2004 - Business & Economics - 256 pages
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Have you ever had a great idea? Did you do anything with it? Don’t worry–you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it–regardless of whether it’s business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home.
 

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Contents

SECTION B The Life Cycle of Ideas
53
SECTION C The Innovation Industry A Call to Action
163
SECTION D A Vision for the Future
211
Notes
225
Index
231
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About the author (2004)

DOUGLAS GRAHAM is CEO and Chairman of Innovation Trust Company, which administers $8 billion of financial assets and is the first bank to manage intellectual assets as well as financial assets. A former managing director at KPMG consulting, he is an acknowledged expert on intellectual capital and idea valuation and has advised many governments.

THOMAS T. BACHMANN is a leading innovator who operates a multibillion dollar investment company specializing in active and passive investments. He pioneered the practice of trading intellectual property portfolios as equities.

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