Identity Crisis!: 100 Redesigns That Transformed Stale Identities Into Successful Brands
Clients in Crisis
It's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.
Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.
With foreword by Jack Anderson of Hornall Anderson Design.
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In this book are 50 case studies on redesigning the corporate identity.
Each makeover is compared with the old image. The text explains the story behind the need for design and the concept of the design. It goes through things like what the logos are suppose to mean to the public, what the design elements signify and things like that. Pictures included examples of how the new design is applied over the company's promotional material, e.g. brochures, namecards, letterheads, websites, products, etc.
At the end of each case study is a quick tip from the designer on the project.
This book is useful for graphic designers and brand marketers.
There are more pictures of the book on my blog. Just visit my library page for the link.
Identity Crises in Public
PEO International Sisterhood
Oregon Department of Forestry
Pier 39 Steakhouse and Winery
Portland State University
Washington Conservation Guild
Shared Ownership Homes
Atlas Economic Research Foundation
Fagerholm Jefferson Law Corporation
New Triad for Collaborative Arts
Buckfast Organic BakeryClives
American Design Awards
Sheridans Lattés and Frozen Custard
Vickie Lea Designs
Los Angeles Mission
The Des Moines Playhouse
Central Florida West
Union Square Partnership
Schellin Grounds Maintenance
Energias de Portugal
The Boyd Center for Integrative Health
American Technion Society
Directory of Contributors