Identity Crisis!: 100 Redesigns That Transformed Stale Identities Into Successful Brands

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HOW Books, Oct 9, 2007 - Design - 216 pages
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Clients in Crisis

It's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.

Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.

With foreword by Jack Anderson of Hornall Anderson Design.

 

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In this book are 50 case studies on redesigning the corporate identity.
Each makeover is compared with the old image. The text explains the story behind the need for design and the concept of the
design. It goes through things like what the logos are suppose to mean to the public, what the design elements signify and things like that. Pictures included examples of how the new design is applied over the company's promotional material, e.g. brochures, namecards, letterheads, websites, products, etc.
At the end of each case study is a quick tip from the designer on the project.
This book is useful for graphic designers and brand marketers.
There are more pictures of the book on my blog. Just visit my library page for the link.
 

Selected pages

Contents

Introduction
3
Identity Crises in Public
5
IDENTITY REDESIGNS
11
PEO International Sisterhood
13
Toppers Pizza
17
Adige
21
RAM Digital
25
Brentwood Classics
27
Oregon Department of Forestry
111
CHUMS
113
Pier 39 Steakhouse and Winery
119
Portland State University
123
Outward Bound
131
Vita Café
135
Washington Conservation Guild
139
Joffrey Ballet
141

Shared Ownership Homes
31
Atlas Economic Research Foundation
35
Fagerholm Jefferson Law Corporation
39
New Triad for Collaborative Arts
43
VanderVeer Center
47
La Baguette
51
Enforme Interactive
55
Union Leasing
57
Glitschka Studios
61
Buckfast Organic BakeryClives
65
American Design Awards
69
Minturn Inn
73
URBANOS
77
Sheridans Lattés and Frozen Custard
79
Belle Provence
85
Vickie Lea Designs
89
Ruby Receptionists
91
Los Angeles Mission
95
Software Spectrum
97
Ecos Consulting
101
Space Needle
105
Intelligent Creatures
147
The Des Moines Playhouse
149
Central Florida West
153
Union Square Partnership
155
Schellin Grounds Maintenance
159
Energias de Portugal
163
Canton Crossing
165
Mayhem Studios
169
Vancouver Aquarium
173
Frivole Couture
179
The Boyd Center for Integrative Health
183
Murrays Jewelers
185
Weyerhaeuser Company
189
Slipstream Design
195
Sigma Chi
199
American Technion Society
205
Resources
208
Directory of Contributors
211
Index of Projects by Type
214
Copyright

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About the author (2007)

Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design:usa and other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.

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