Ideo: Masters of Innovation
IDEO is the world's largest and most successful design and development firm. Its client list is an A-Z of leading international corporations, from Amtrak, BMW and Canon to Nike, Pepsi and Samsung. The company was formed in 1991 and its principals, David Kelley, Bill Moggridge and Mike Nuttall, are design pioneers of California's Silicon Valley, riding the wave of high-tech innovation in the region. A multi-disciplinary organization with more than 350 staff worldwide, IDEO has a distinctive design methodology and a renowned culture and process of innovation, which has resulted in an unrivalled track record in developing the products of tomorrow. This book is the first in-depth study of IDEO's working methods and design output. It takes an unprecedented look behind the scenes in Palo Alto, San Francisco and London. Featuring essays, interviews and case studies, it is a highly illustrated guide to one of the world's most creative companies.
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AirTouch Amtrak appliances areas audio behaviour Bill Moggridge Brown CD _ centre chocolate clients computer mouse corporate create CyberMan David Kelley David Kelley Design design and engineering design practice design team device digital radio discipline enables experience economy explore firm's focus furniture system GRiD Compass GRiD Systems handheld high-tech human factors specialists ideas IDEO designers IDEO London IDEO studio IDEO team IDEO's industrial design innovation process interaction design Jane Fulton Suri keyboard Leap Chair LG Electronics look manufacturer Mike Nuttall models Moggridge and Mike Moggridge Associates Monitor multi-disciplinary needs northern California organization oven Palo Alto Palo Alto office Pepsi personal digital assistant product design firm programme providing Robert Sutton Samsung screen shopping trolley showroom Silicon Valley SoftBook space speculative Stanford University Steelcase Steelcase's Steve strategy team of designers user scenarios venture Visualize