If I Knew Then What I Know Now: CEO's and Other Smart Executives Share Wisdom They Wish They'd Been Told 25 Years Ago

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Penguin Group (USA) Incorporated, Jan 1, 1997 - Business & Economics - 242 pages
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What do you wish you had known 25 years ago? In this collection, contributors ranging from Pat Riley to Rabbi Harold S. Kushner respond to this simple question with stubborn practicality, sage philosophy, and often, surprising profundity. Their advice can save years of hard learning--and make the next 25 years better than ever.

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About the author (1997)

Rich Edler manages his own consulting practice in the Los Angeles area. Prior to forming his own business, Rich spent the past 18 years as President or Managing Director of three different advertising agencies in Los Angeles: Doyle, Dan Bernbach, McCann-Erickson, and Foote, Cone & Belding. He has a marketing background including six years at Procter & Gamble. He is a guest lecturer at the American Association of Advertising Agencies Institute of Advanced Advertising Studies and a frequent speaker to business and student groups.

Rich holds a Bachelor and Masters Degree from the University of Iowa. He and his wife, Kitty, live in Palos Verdes Estates, California.

If I Knew Then What I Know Now, which G.P. Putnam's Sons published on January 2, 1995, is Rich Edler's first book -- a collection of different CEO responses to the same question: "What do you wish someone told you 25 years ago?" The book's hindsights range from business to life and from the serious to the practical to the humorous.

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