If You've Seen One, You've Seen the Mall: Europeans and American Mass Culture

Front Cover
University of Illinois Press, 1996 - History - 195 pages
0 Reviews
The Dutch scholar Rob Kroes argues that American culture is "modular, " continually fragmenting, disassembling, and reassembling itself - and in the process creating something new. In a series of topical essays that show why he is one of Europe's leading authorities on American culture, Kroes probes trends in American advertising, the image of the Vietnam war in American films, the implications of American vernacular culture as represented in rap music, and other topics.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

References to this book

All Book Search results »

About the author (1996)

ROB KROES is Professor of American Studies, emeritus, at the University of Amsterdam. One of Europe's leading American Studies scholars, he is past president of the European Association for American Studies and is a founder and member of the board of the Netherlands American Studies Association. He is the author of Buffalo Bill in Bologna: The Americanization of the World, 1869-1922 (2005), a book he wrote with R. W. Rydell; Them and Us: Questions of Citizenship in a Globalizing World (2000); and If You've Seen One, You've Seen the Mall: Europeans and American Mass Culture (1996), among other books. He also is general editor of the European Contributions to American Studies book series.

Bibliographic information