Igniting Gen B & Gen V: The New Rules of Engagement for Boomers, Veterans, and Other Long- Termers on the Job
Set against this bleak prognosis of a diminishing workforce and a burgeoning deficit of experienced and engaged workers, Igniting Gen B and Gen V demonstrates the new business reality: staying ahead of the curve is no longer just about recruiting new talent.Noted talent management expert Nancy Ahlrichs delivers both cutting-edge research and pioneering lessons on how the most competitive companies in America are tapping into the innovation and creativity of their longtime employees, developing an organization-wide competency in employee engagement and changing the direction of their bottom line. From Ford to Wal-Mart to Google, dozens of "employers of choice" examples illustrate what it takes to release full engagement, capture knowledge, teach skills and reengage all employees--especially longtime boomers and veterans coasting to retirement. Incorporating a set of checklists, tips, techniques and tools, Ahlrichs's five-step program offers how-tos for assessing demographics, redefining retirement and the job, providing flexibility, mandating performance, and making engagement part of the culture.
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