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Advertising in Economy and Society
Advertising in Cultural Theory
Advertising Media and Marketing
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advertising agencies advertising expenditure advertising industry advertising's amongst audiences Australian agencies basis BBDO become broadcasting campaign capitalism cent chapter cited clients Colgate-Palmolive commercial common account communication companies competition consumption countries cultural Dentsu dependent development distribution dominant economic effects established expansion Federation of Australia foreign forms function George Patterson global groups growth ideological images income individual influence interests investment Japanese kind largest advertiser major marketing Marxist mass media Mattelart 1979b McCann-Erickson meaning Mexican Mexico National Advertisers needs networks Ogilvy & Mather organisation overseas ownership packaged particular patterns position Procter & Gamble product differentiation programmes radio relation relationship retail Saatchi & Saatchi Schudson sectors seen selling social strategies structure subsidiaries taste transfer Ted Bates television advertising Third World traditional transnational advertisers transnational agencies transnational corporations transnationalisation trend Unilever US-based Walker Walter Thompson world brands Young & Rubicam