Images of Power: How the Image Makers Shape Our Leaders
What exactly is image making? Who are the image makers? In his analysis of the image making process, Brendan Bruce (one of Margaret Thatcher's former image advisers) unravels the mystery that has surrounded this subject for decades. Tracing image making back to its historical roots, Bruce shows that it is by no means a modern phenomenon: the powerful have been employing image makers since Tudor England. This century has witnessed the development of sophisticated techniques for shaping the public images of the famous (and would-be famous) in politics and business. Bruce explains the debt the contemporary image experts owe to the Hollywood studios who raised hype to an art form, perfected scandal management and used the makeover system to turn truck drivers and waitresses into legends.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Chapter 2 First Impressions
The Marketing of Power
2 other sections not shown
advertising advisers answer appearance asked attack Atwater audience Bernard Ingham briefers Britain British broadcast Bush cabinet called cameras cent Central Office Churchill claimed clothes colour communications conference debate Democrats Dukakis effective election campaign example experts eyes fact film Goebbels Harold Wilson Heath Hitler Hollywood image makers important interview issue John Major journalists Kennedy Kennedy's Kenneth Baker Labour party leaked live lobbyists look managers Margaret Thatcher marketing Michael Michael Brunson minders Neil Kinnock newspapers Nixon Number party's personality persuaded Peter Mandelson Pierre Salinger political politicians poll tax positioning president presidential press secretary prime minister principal problem produced programme questions radio Reagan rehearsal reporters Republican simply Sir Bernard Ingham speech spin doctoring spin patrol story strategy studio successful technique television Thatcher Tim Bell Tory party viewer voice vote voters wearing Wilson
All Book Search results »