Images of Strategy

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Stephen Cummings, David C. Wilson
Wiley, Jun 27, 2003 - Business & Economics - 464 pages
2 Reviews

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.

  • An innovative and multi-functional approach to strategic management.
  • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
  • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
  • Includes case examples to illustrate the chapters.
  • Provides further reading sections and student questions
  • Written by a team of top management scholars with many years of successful MBA teaching experience.

Further lecturer resources and links, including case analyses and Power Point slides, are available at

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As an attempt to re:define strategy building on the gap between knowing and doing, the books takes a historical view of strategy and attempts to apply pre-history learnings to a modern corporate age with some success.
Some chapters are pretty riveting ( for this kind of book) but other miss the mark a little.
The key takeaway from the book is that strategy isn't a bunch of frameworks but is a complex different set of images of strategy that actually drive strategy implementation and that no one image is correct but it are contingent on your organisational set up. However on a by chapter basis the takeaways can be a little harder to find as they somewhat are lost in the 'cleverness' and complexity of the chapter structures themselves.
Not an easy read but some chapters are well worth it.

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About the author (2003)

Steve Cummings is Professor of Strategic Management at Victoria Management School and a visiting lecturer at MIB, Ecole National Center de Paris and Vlerick Business School, University of Ghent, Belgium.

David Wilson in Professor of Strategy at the Warwick Business School, head of the Centre for Corporate Strategy and Creativity, and author of many previous books and journal articles.

The contributing authors include well-known and respected scholars in organization and management theory with many years experience of teaching MBAs, undergraduates and executives at one of the leading business schools in Europe:

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