Images of Strategy
Stephen Cummings, David C. Wilson
Wiley, Jun 27, 2003 - Business & Economics - 464 pages
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings
What people are saying - Write a review
As an attempt to re:define strategy building on the gap between knowing and doing, the books takes a historical view of strategy and attempts to apply pre-history learnings to a modern corporate age with some success.
Some chapters are pretty riveting ( for this kind of book) but other miss the mark a little.
The key takeaway from the book is that strategy isn't a bunch of frameworks but is a complex different set of images of strategy that actually drive strategy implementation and that no one image is correct but it are contingent on your organisational set up. However on a by chapter basis the takeaways can be a little harder to find as they somewhat are lost in the 'cleverness' and complexity of the chapter structures themselves.
Not an easy read but some chapters are well worth it.
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